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Press release
Laika Caravans,
leading company in the production of high quality and prestigious campers,
appointed Brand Ambassador for Design by Tesori d’Italia
San Casciano in Val di Pesa, November 2020 – Laika Caravans has been appointed Brand Ambassador for Design by Tesori d’Italia, the international network that has been working for years in the promotion of Italian excellences.
Tesori d’Italia Ambassador Programme – which will include Laika – is a project of selection of products and brands that best represent the Italian spirit. The programme is based on a precise strategy to promote Made in Italy, especially on Asian markets.
The story of Laika, which takes its name from the first dog launched into space, begins in 1964 in the heart of Tuscany. Since then the brand has come a long way: the range of Laika products includes all types of caravans, from camper vans to motorhomes. The three series Kosmo, Ecovip and Kreos offer unique motorhomes that maintain their value over time and are distinguished by Italian design, craftsmanship and maximum safety. The modern production plant in San Casciano in Val di Pesa is one of the most advanced in Europe, thanks to its technological equipment. Laika makes the Made in Italy synonymous with quality, reliability and technical excellence, packed with passion for the world of plein air.
Design plays a central role in the conception and construction of Laika vehicles: the brand willpower to propose a typically Italian design is clearly expressed in every element, from the smallest details to the largest components. Laika’s style is expressed in the sinuous lines and curved walls – evoking the Chianti hills – as well as in the car-inspired exterior look. The manufacturing techniques used to build Laika motorhomes are rooted in the long Tuscan tradition of carpentry: in this region, love for beauty and manual skills have always given life to a great tradition of craftsmanship, which is intrinsically part of Laika’s DNA.
The attention to detail and craftsmanship of the Tuscan manufacturing tradition make each motorhome absolutely unique, artfully crafted to fully enjoy the “Dolce Vita“.
Laika has already been collaborating for some years with Tesori d’Italia for the TDI Tour, a voyage of discovery of Italian excellence on board a low-profile Kreos. Kreos has travelled all over the country from north to south, and still continues its journey to meet and tell about people, companies, organizations that contribute daily to create the value that makes Italy unique. Today Laika joins the Brand Ambassadors of Tesori d’Italia, in recognition of the prestige of the Tuscan brand.
TRAVELLING WITH YOU SINCE 1964
56 years have passed since, in 1964, Giovanbattista Moscardini founded LAIKA, naming it after the first dog in space. Fascinated by the adventure of space and the new horizons that were opening, Moscardini lay the foundations for the cutting-edge company of today, which is distinguished by its designer production and excellent construction technique. Part of the Erwin Hymer Group, Laika Caravans creates vehicles designed with state-of-the-art construction techniques, made to last and designed for all climates. Customer satisfaction is the key objective of Laika, which thanks to its team – with a long history of competence and experience – creates vehicles where attention is paid to the smallest detail. www.laika.it
ABOUT ERWIN HYMER GROUP
The Erwin Hymer Group is a 100 percent subsidiary of Thor Industries, the world’s leading manufacturer of recreational vehicles with more than 22,000 employees worldwide. The Erwin Hymer Group unites motorhome and caravan manufacturers as well as motorhome and caravan accessory specialists, hire and financing services under one roof. The motorhome and caravan brands Buccaneer, Bürstner, Carado, Crosscamp, Compass, Dethleffs, Elddis, Eriba, Etrusco, Hymer, Niesmann+Bischoff, Laika, LMC, Roadtrek, Sunlight and Xplore, the motorhome rental companies McRent and rent easy, and also the chassis specialist Goldschmitt, the accessories specialist Movera and the touring portal freeontour all belong to the Erwin Hymer Group. Further information is provided at www.erwinhymergroup.com
Laika Caravans
Via Certaldese 41/A – 50026 San Casciano in Val di Pesa (FI)
Flavia Lazzaro flavia.lazzaro@laika.it
